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Underwriting

WNUR Sports
1877 Campus Drive
Evanston, IL 60208
Phone: Email us to set up a phone or in-person appointment.
Fax: 847-467-2058
E-Mail: wnursports@gmail.com

Dave’s Italian Kitchen

Giordano’s of Evanston

Hecky’s Barbecue

Let’s Tailgate

Northwestern University Athletics

Village Inn Pizzeria Sports Bar and Grill

Who Are We?

About WNUR
WNUR is a non-commercial, listener-supported radio station broadcasting at a frequency
of 89.3 MHz FM at a power of 7200 watts. The WNUR studios are located on the
campus of Northwestern University in Evanston, IL and the station produces a signal,
which can be heard by nearly 3 million potential listeners throughout Chicagoland.

About WNUR Sports
Visit our About Us page.

View WNUR’s Coverage Map.

Some of WNUR’s Awards and Achievements
2008: NewCity Magazine – “Best College Radio Station” in Chicago; Audience Choice
2006: Hearts Journalism Award in Radio News Reporting and Radio Features

Underwriting on WNUR:

• Underwriting is a very common and popular practice in non-commercial radio,
and is a staple of NPR’s (National Public Radio) programming.

• Underwriting involves on air announcements recognizing a donor’s sponsorship,
which helps to support a non-commercial radio station’s broadcast operations.

• In addition, underwriting announcements may describe other aspects of a
business, including a slogan, telephone number, address, and much more.

Underwriting Regulations and Details

The Federal Communications Commission created specific guidelines to differentiate
commercials from underwriting announcements. Under these guidelines, the FCC
implements the idea that underwriting announcements must be for the purpose of
identification rather than promotion.

What Can be Included in My Underwriting Announcement?

• Logograms or slogans (Assuming they are for indentifying purposes)
• A Business Telephone Number
• A Business Address
• Hours of Operation
• Value-Neutral Product Descriptions
• A Website

What Cannot be Included in My Underwriting Announcement?

• Qualitative, Quantitative, and Promotional language (This includes prices and
various descriptions)
• Call to Action (IE. Buy our product now!)
• Inducement Message to Buy, Sell, Rent, or Lease (IE. Our product is 20 percent
off this week)

Why Should your Business Underwrite Us?

Donors Keep WNUR Sports On Air
As a non-profit radio station, WNUR has maintained its status as the largest
student-run radio station in the country. This is made possible through corporate
donations. Phone lines, equipment, travel and other costs are paid for with the money
you donate. Without corporate donors, WNUR Sports could not offer award winning
coverage of Northwestern Athletics.

Inexpensive and Great for Business
Underwriting on WNUR Sports is a great way to expose your business to potential
customers.

Tax Deductible
Underwriting announcements on WNUR are tax deductable.

Great Signal Strength
Broadcasting at a power of 7200 watts, WNUR has the ability to reach nearly 3
million potential listeners. This large, quality broadcast coverage allows your
announcement as a sponsor to be heard throughout Chicago.

What a Current Underwriter Thinks
“It’s the best $1000 I ever spent”
– Dave Gaborek, owner of Let’s Tailgate, long-time corporate donor

An Underwriting Announcement Example
This presentation of Wildcat Football is sponsored by Deli Treasures for your listening
enjoyment. Located in downtown Chicago, at 12 Michigan Avenue, Deli Treasures
makes sandwiches, soups, and salads. Their phone number is 847-601-8011, and Deli
Treasure’s website is http://www.Delitreausures.com. Deli Treasures is open Monday through
Friday from 9 AM to 5PM. Deli Treasures, sandwiches on the run.

Packages (For Pricing, Please Contact Us):

WNUR Sports offers three types of packages: Year-Long Packages, which offer a set number of announcements per broadcast all year, Seasonal Packages, which offer a set number of announcements per broadcast in a specific quarter, and Sport-Specific Packages, which offer a set amount of announcements in broadcasts for a specific sport. Some sport-specific packages offer a small amount of announcements in other broadcasts, as well. Purchase two packages and receive a ten percent discount on the entire purchase. Purchase three or more packages and receive a fifteen percent discount on the entire purchase.

Year-Long Packages

Hole-In-One Package
One announcement per broadcast
Approximately 85 total.

Double Play Package

Two announcements per broadcast.
Approximately 170 total.

Three-Pointer Package
Three announcements per broadcast.
Approximately 255 total.

Playoff Package
Four announcements per game, plus one per SportsVoice.
Approximately 380 total

Championship Package
Six announcements per game and one per SportsVoice.
Approximately 550 total.

Seasonal Packages

Fall Package
Two announcements per Fall Quarter broadcast, plus one per Fall SportsVoice.
Sports covered: Football, Men’s and Women’s Basketball prior to January 1
Approximately 50 total.

Winter Package

Two announcements per Winter Quarter Broadcast, plus one per Winter SportsVoice
Sports covered: Men’s and Women’s Basketball
Approximately 50 total

Spring Package
Two announcements per Spring Quarter Broadcast, plus one per Spring SportsVoice
Sports covered: Baseball, Softball, Lacrosse
Approximately 75 total

Sport-Specific Packages

Stolen Base Package
Two announcements per softball game, plus one per spring SportsVoice
Approximately 35 total
Affordable Price: $300

Alley-Oop Package
Two announcements per men’s basketball game, plus one per winter SportsVoice.
Approximately 40 total.

RBI Package
Two announcements per baseball game, plus one per spring SportsVoice
Approximately 50 total

Gridiron Package
Two announcements per football game, plus two per fall SportsVoice.
Approximately 40 total.

Draw Control Package
Two announcements per lacrosse game, plus one per spring SportsVoice
Approximately 35 total

Layup Package
Two announcements per women’s basketball game, plus one per winter SportsVoice
Approximately 50 total

Home Run Package
5 announcements per softball broadcast, plus one per spring broadcast and spring
SportsVoice. Includes ad on WNUR Sports website for duration of the season.
Approximately 85 total

Grand Slam Package
5 announcements per baseball broadcast, plus one per spring broadcast and spring
SportsVoice. Includes ad on WNUR Sports website for duration of the season
Approximately 110 total

Slam Dunk Package
5 announcements per men’s basketball broadcast, plus one per winter broadcast and one
per winter SportsVoice. Includes ad on WNUR Sports website for duration of season
Approximately 100 total

Quick Stick Package
6 announcements per lacrosse broadcast, 1 per all other broadcasts, plus 1 per Spring
SportsVoice. Includes ad on WNUR Sports website for duration of season.
Approximately 150 total

Touchdown Package
5 announcements per football game, plus one per broadcast and one per fall SportsVoice.
Includes ad on WNUR Sports website for duration of season.
Approximately 150 total

Buzzer Beater Package
6 announcements per women’s basketball broadcast, 1 per all other broadcasts, plus 1 per
SportsVoice. Includes ad on WNUR Sports website for duration of season.
Approximately 230 total

Custom Packages
We can also customize a package to suit your individual needs. Please contact us for via email for further details or to set up an appointment.

About these ads

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