WNUR Sports Underwriting
1877 Campus Drive
Evanston, IL 60208
Phone: Email us to set up a phone or in-person appointment.
Who Are We?
WNUR is a non-commercial, listener-supported radio station broadcasting at a frequency of 89.3 MHz FM at a power of 7200 watts. The WNUR studios are located on the campus of Northwestern University in Evanston, IL and the station produces a signal,
which can be heard by nearly 3 million potential listeners throughout Chicagoland.
About WNUR Sports
Visit our About Us page.
View WNUR’s Coverage Map.
Some of WNUR’s Awards and Achievements
2008: NewCity Magazine – “Best College Radio Station” in Chicago; Audience Choice
2006: Hearts Journalism Award in Radio News Reporting and Radio Features
Underwriting on WNUR:
• Underwriting is a very common and popular practice in non-commercial radio,
and is a staple of NPR’s (National Public Radio) programming.
• Underwriting involves on-air announcements recognizing a donor’s sponsorship,
which helps to support a non-commercial radio station’s broadcast operations.
• In addition, underwriting announcements may describe other aspects of a
business, including a slogan, telephone number, address, and much more.
Underwriting Regulations and Details
The Federal Communications Commission created specific guidelines to differentiate
commercials from underwriting announcements. Under these guidelines, the FCC
implements the idea that underwriting announcements must be for the purpose of
identification rather than promotion.
What Can be Included in My Underwriting Announcement?
• Logograms or slogans (Assuming they are for identifying purposes)
• A Business Telephone Number
• A Business Address
• Hours of Operation
• Value-Neutral Product Descriptions
• A Website
What Cannot be Included in My Underwriting Announcement?
• Qualitative, Quantitative, and Promotional language (This includes prices and
• Call to Action (IE. Buy our product now!)
• Inducement Message to Buy, Sell, Rent, or Lease (IE. Our product is 20 percent
off this week)
Why Should your Business Underwrite Us?
Donors Keep WNUR Sports On Air
As a non-profit radio station, WNUR has maintained its status as the largest student-run radio station in the country. This is made possible through corporate donations. Phone lines, equipment, travel, and other costs are paid for with the money you donate. Without corporate donors, WNUR Sports could not offer award-winning
coverage of Northwestern Athletics.
Inexpensive and Great for Business
Underwriting on WNUR Sports is a great way to expose your business to potential
Underwriting announcements on WNUR are tax deductible.
Great Signal Strength
Broadcasting at a power of 7200 watts, WNUR has the ability to reach nearly 3
million potential listeners. This large, quality broadcast coverage allows your announcement as a sponsor to be heard throughout Chicago.
What a Current Underwriter Thinks
“It’s the best $1,000 I ever spent.”
– Dave Gaborek, owner of Let’s Tailgate, long-time corporate donor
An Underwriting Announcement Example
This presentation of Wildcat Football is sponsored by Deli Treasures for your listening enjoyment. Located in downtown Chicago, at 12 Michigan Avenue, Deli Treasures
makes sandwiches, soups, and salads. Their phone number is 847-601-8011, and Deli
Treasure’s website is http://www.Delitreausures.com. Deli Treasures is open Monday through
Friday from 9 AM to 5PM. Deli Treasures, sandwiches on the run.
All packages include logo placement on the homepage of wnursports.com and 60-second messages played during commercial breaks of all WNUR Sports broadcasts and talk shows.
Fall Package: $500
Announcements during football, soccer, field hockey, volleyball, and our talk show block
Winter Package: $500
Announcements during men’s and women’s basketball games, and our talk show block
Spring Package: $500
Announcements during baseball, softball, lacrosse, and our talk show block
Full Package: $1,250 (save $250!)
Every WNUR Sports broadcast, including football, soccer, field hockey, volleyball, men’s and women’s basketball, baseball, softball, and lacrosse, and during our talk shows like The SportsVoice.