WNUR Sports Underwriting

Contact Information
WNUR Sports
1877 Campus Drive
Evanston, IL 60208
Phone: Email us to set up a phone or in-person appointment.
Fax: 847-467-2058
E-Mail: wnursports@wnur.org

Who Are We?

About WNUR
WNUR is a non-commercial, listener-supported radio station broadcasting at a frequency of 89.3 MHz FM at a power of 7200 watts. The WNUR studios are located on the campus of Northwestern University in Evanston, IL and the station produces a signal, which can be heard by nearly 3 million potential listeners throughout Chicagoland.

About WNUR Sports
Visit our About Us page.

View WNUR’s Coverage Map.

Some of WNUR’s Awards and Achievements
2008: NewCity Magazine – “Best College Radio Station” in Chicago; Audience Choice
2006: Hearts Journalism Award in Radio News Reporting and Radio Features

Underwriting on WNUR:

• Underwriting is a very common and popular practice in non-commercial radio, and is a staple of NPR’s (National Public Radio) programming.

• Underwriting involves on-air announcements recognizing a donor’s sponsorship, which helps to support a non-commercial radio station’s broadcast operations.

• In addition, underwriting announcements may describe other aspects of a business, including a slogan, telephone number, address, and much more.

Underwriting Regulations and Details

The Federal Communications Commission created specific guidelines to differentiate commercials from underwriting announcements. Under these guidelines, the FCC implements the idea that underwriting announcements must be for the purpose of identification rather than promotion.

What Can be Included in My Underwriting Announcement?

• Logograms or slogans (Assuming they are for identifying purposes)
• A Business Telephone Number
• A Business Address
• Hours of Operation
• Value-Neutral Product Descriptions
• A Website

What Cannot be Included in My Underwriting Announcement?

• Qualitative, Quantitative, and Promotional language (This includes prices and various descriptions)
• Call to Action (IE. Buy our product now!)
• Inducement Message to Buy, Sell, Rent, or Lease (IE. Our product is 20 percent off this week)

Why Should your Business Underwrite Us?

Donors Keep WNUR Sports On Air
As a non-profit radio station, WNUR has maintained its status as the largest student-run radio station in the country. This is made possible through corporate donations. Phone lines, equipment, travel, and other costs are paid for with the money you donate. Without corporate donors, WNUR Sports could not offer award-winning coverage of Northwestern Athletics.

Inexpensive and Great for Business
Underwriting on WNUR Sports is a great way to expose your business to potential customers.

Tax Deductible
Underwriting announcements on WNUR are tax deductible.

Great Signal Strength
Broadcasting at a power of 7200 watts, WNUR has the ability to reach nearly 3 million potential listeners. This large, quality broadcast coverage allows your announcement as a sponsor to be heard throughout Chicago.

What a Current Underwriter Thinks
“It’s the best $1,000 I ever spent.”
– Dave Gaborek, owner of Let’s Tailgate, long-time corporate donor

An Underwriting Announcement Example
This presentation of Wildcat Football is sponsored by Deli Treasures for your listening enjoyment. Located in downtown Chicago, at 12 Michigan Avenue, Deli Treasures makes sandwiches, soups, and salads. Their phone number is 847-601-8011, and Deli Treasure’s website is http://www.Delitreausures.com. Deli Treasures is open Monday through
Friday from 9 AM to 5PM. Deli Treasures, sandwiches on the run.


All packages include logo placement on the homepage of wnursports.com and 60-second messages played during commercial breaks of all WNUR Sports broadcasts and talk shows.

Fall Package: $500

Announcements during football, soccer, field hockey, volleyball, and our talk show block

Winter Package: $500

Announcements during men’s and women’s basketball games, and our talk show block

Spring Package: $500

Announcements during baseball, softball, lacrosse, and our talk show block

Full Package: $1,250 (save $250!)

Every WNUR Sports broadcast, including football, soccer, field hockey, volleyball, men’s and women’s basketball, baseball, softball, and lacrosse, and during our talk shows like The SportsVoice.

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